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Research in the Crowdsourcing Age, a Case Study

December 07, 2016 by Paul Hitlin

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"Digital age platforms are providing researchers the ability to outsource portions of their work – not just to increasingly intelligent machines, but also to a relatively low-cost online labor force comprised of humans. These so-called “online outsourcing” services help employers connect with a global pool of free-agent workers who are willing to complete a variety of specialized or repetitive tasks. Because it provides access to large numbers of workers at relatively low cost, online outsourcing holds a particular appeal for academics and nonprofit research organizations – many of whom have limited resources compared with corporate America. For instance, Pew Research Center has experimented with using these services to perform tasks such as classifying documents and collecting website URLs."