Reinvention in Middle America


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Middle America is often described as if it’s on the margins of culture and innovation - “flyover country” - provincial, unsophisticated and stuck in the past. But Middle America is diverse and although it is not stuck in the past - rhetoric about it is. In this cultural forecast report, we spotlight the region, looking at it no through the lens of politics, ideology or outdated cliches, but rather through innovation. Key cities from Cleveland to Nashville to Louisville are reinventing themselves by embracing innovation in manufacturing, city design, healthcare, sustainability efforts and clean energy, and creatively solving problems that the entire country will eventually have to confront. And they’re imbuing this reinvention with characteristics Middle American values of community, collaboration, and concern for the social impact of their actions.