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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

December 07, 2016 by Eric Siegel

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An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.